Learn about the standards and processes for mobile app attribution.
Methodologies
Conceptual overviews of how attribution works in general. Covers the methods and processes used to measure clicks, installs, and events.
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Device Identifiers
Unique identifiers commonly used for attribution, including Apple IFA/IDFA and Google Advertising Identifier (GAID).
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Advanced Features
Attribution-related features such as attribution windows, view-through attribution, fraud prevention, and attribution for landing pages.
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