Ad Manager Essentials

Creatives are a great way to drive traffic to offers in your network. However, they can sometimes be hard to manage without some help. With the ad manager, you can group creatives into campaigns to manage many at once.

Once your campaign is created, you can promote multiple creatives or offers with rotating banners or landing pages—all with just one ad tag code. Since each creative is tied to an offer, the banners will take offer settings into account, like partner access to the creative, targeting applied at the offer level, or optimization goals.

The ad manager can also help identify high-performing creatives based on: better click-through rates, conversion rates, or higher revenue per impression. Creatives in campaigns are still linked to offers, so creative costs and revenue are based on the offer payout settings.

Enable Ad Manager

To start using ad manager, go to Company > Customize Application > Settings > Offer. Here, set Creative Manager / Ad Manager to “Enabled”. Doing so enables creative files in your network.

To let partners use your custom campaigns, go to Company > Customize Application > Settings > Partner. Here, set Partner Ad Manager to “Enabled”. If the Partner Ad Manager setting is disabled, your partners cannot use any custom ad campaigns you create.

Ad Manager Fees

TUNE charges media usage fees for any creative files displayed from the TUNE account. Thus, any creatives served in campaigns with the Ad Manager are subject to media usage fees. Media usage fees are calculated by multiplying the size of the creatives files times the number of times displayed. For media usage fees, see “Media Usage” on our product feature comparison page or contact your account manager for details.

Create Ad Campaign

To create a new ad campaign, you should ideally have your creative files uploaded to your network first. Click here to learn more about the different creative files you can add to your account. Go to Ad Manager > Create Campaign.

Give the campaign a name, and select the type of creatives to be used in this campaign:

  • Banner – A standard display banner. This will come in the form of an image banner, Flash banner, or HTML ad.
  • Text – A basic text link with text wrapped in a HTML anchor tag.
  • Link – This is a single URL that will redirect to a pool of offer URLs added to the campaign.

If the campaign will be using display banners, you must provide the width and height in pixels of the banners sizes you want for this campaign. Each creative used in this campaign must match these dimensions to be included.

You have the option to enable Custom Weights and Optimization in your campaign if you desire. If both are disabled all eligible creatives will be rotated evenly.

At the bottom of the form, you can opt to make the ad campaign accessible from the partner’s end, so they can grab the ad tag code and promote for you. If this is set to disable then the ad tag code will only be accessible by admins. However, the ad tag code can still be provided to a partner even if it’s not accessible on their end.

Adding Creatives

Once the ad campaign has been created, the next step is to add the desired creatives to the campaign. On the ad campaign page, click Add Creative at the top right of the Creatives panel. The next page displays a list of creatives meeting the ad campaign criteria.

For text link or URL creatives, you can select from the list of text link creative types, or select the desired offer URLs from the list by clicking Add to Campaign to the right. For banner creatives, only creatives that match the dimensions of the ad campaign will appear.

If the offer has more than one offer URL set, you can select the desired URL the banner will go to from the “Offer URL” column. When you click Add to Campaign on the right, you should see an Add to campaign response appear. When you go back to the ad campaign page, the selected creatives will appear in the creatives list.

To pause or delete creatives from an ad campaign, select the checkbox for each desired creative and click Pause or Delete at the bottom of the list. Pausing a creative takes it out of the rotation for the campaign while deleting the creative deletes it completely.

Generate Ad Tags

To generate an ad tag for a partner, go to the ad campaign page from the Manage Campaigns page. In the Generate Ad Tags section, you can see a panel similar to the Generate Tracking section of an offer where you can create the ad tag for a partner and modify it with additional parameters.

Tracking Domain

If you have multiple tracking domains setup for your network, you can select which one the ad tag will use. Default is set to your network domain.


Select the appropriate format for your campaign:

  • iFrame – Generates ad tag code in an iFrame format. All creatives are displayed within the iFrame. This is the preferred method to display ads on websites as the content inside the frame loads independently from the main web page and thus does not affect web page load times and eliminates potential code conflicts. Used for banner campaigns.
  • JavaScript – Generates ad tag code in JavaScript format. This code uses JavaScript to render and display text creatives for text campaigns. Instead of the creatives being displayed inside a frame and displayed on a third-party web page as with iFrames, Javascript loads the creatives on to the same web page. Using Javascript can allow the web page to interact with the creatives displayed.
  • URL – Generates a URL for link campaigns. The URL will redirect users to one of the offer URLs in the link campaign. Only visible for offers that use a Link type.

Add Source

A source parameter allows you and your partners to group and filter statistics on traffic sources. They must be 50 characters or less, and symbols should be URL encoded.

Add Sub ID

Sub ID parameters allow you and your partners to pass non-unique values like sub partner and placement into the tracking link. These values can then be passed into the partner conversion link using macros. You can add up to 5 sub ID parameters, each of which accepts up to 500 standard alphanumeric characters.

Add Click ID

A click ID parameter can be added to reference individual clicks across tracking systems. This parameter accepts up to 500 standard alphanumeric characters.

Add Unique

Unique values allow you and your partners to pass unique values like user hashes and programmatic API values into the tracking link. These values can then be passed into the partner conversion link using macros. You can add up to 5 unique value parameters, each of which accepts up to 250 standard alphanumeric characters.

Add Click Redirect

Adding a redirect URL allows you to track clicks on third party systems. Redirects are placed immediately before the tracking URL and must be URL encoded.

Custom Weights & Optimization

Each ad campaign comes with the option to set custom weights for creatives or have the ad server auto-optimize the campaign so that the better performing creatives will get better exposure and higher priority in the rotation.

Custom Weights

When your offer has custom weights set, you can specify how much of the impressions the banner will see in the ad campaign. This gives you control over how much weight the creative will have compared to the other creatives.


The optimization tool will let you set the rotation of your banners on autopilot so you can see which banner is the best performing. You can set the metric that you want to optimize the campaign for, and as traffic comes through the offer the creative that has the best-measured performance will get preference in what banner to display.

Campaign Targeting

The ad manager gives priority to offers with geotargeting. Banners that are attached to offers with geotargeting are in one group and banners that are attached to offers with no targeting are in another.

For example, a campaign in the Ad Manager has two banners: one banner attached to an offer that targets the United States only, and the other has no targeting and is open to all countries.

Users located in the United States will see only the banner connected to the United States offer and the banner linked to all countries won’t be displayed to the user. Users that are located outside of the United States based on their IP would only see the offer with no target and is set to all countries.

If you want banners for offers with all countries to be rotated in with in with banners that are linked to offers for US only, then you will need to update the offer to have targeting set to US, etc or as many countries that you want it to include.